Guest Blogger Laura Chan brings your design fix!

Guest Blogger ALERT!

For next two months, design enthusiast Laura Chan will be rocking your winter socks off with her topical posts exploring interiors, trend forecasts, interesting designers and more! 

So with a huge virtual round of applause, Couch are delighted to bring you Laura’s first post!  You can check in to read Laura’s posts fortnightly on a Monday – take it away Laura….

By Laura Chan

The young award-winning Interior and Product designer, Lee Broom has launched his fifth collection, the designers first upholstery series. Called ‘Salon’, these upmarket furnishings are inspired by the sinuous lines of 1930s upholstery. This anthology of furniture features soft edges adorned and accentuated with modern stud detailing. In keeping with Broom’s signature design ethos, the sleek collection has been created using traditional British craftsmanship.

Comprising of six pieces (an armchair, dining chair, sofa, footstool, drum seat and cushions), the collection is available in a refined palette of beige, greys, blacks and whites, there is also a choice of wool and leather finishes.

Studding, traditionally used to hide elements of the manufacturing process, is used as a focal point in the designs to mirror punk rock couture.

Broom says of his work: “I have wanted to create an upholstery collection for a while; my experience in fashion taught me the importance of beautiful tailoring in design and working with British manufacturers allowed me to be entirely hands-on in the design process. The collection has been brought to life through a combination of traditional techniques and contemporary finishes.”

Broom lives up to his tag as ‘the pin-up of British manufacturing’ in successfully commanding his corner at his studio, Electra House, which sits in one of the crooks of the Shoreditch Triangle, arguable the hippest areas of London’s East End.  His studio space displays works from all five of his collections, most notably ‘Salon’.

Talking to Broom in his Shoreditch studio, he reveals his ideas are inspired by many things, keeping fashion at the core of his design thinking.  Revealing his design process, he says: ‘I work initially on the computer to decide the aesthetic, then there is a sequence of problem solving from then on, but the final product is always as close to the original idea and form as possible.’ 

Broom’s collection retails at Liberty, Heal’s and Lane Crawford in Hong Kong with prices that start from £245.

 Photo: Armchair and footstool from ‘Salon’
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